With the participation of prominent jurists and business leaders from across Latin America, Trench Rossi Watanabe, in partnership with Baker McKenzie, held the second edition of the “LA Tech Summit: Digital Transformation and Beyond” today. The event, which took place in São Paulo’s capital, brought together specialists on digital transformation, artificial intelligence, cybersecurity, and data privacy to share experiences and practical recommendations for tackling the region’s technological challenges.
The day began with an opening panel titled “Geopolitics and Technology,” moderated by Marcela Trigo (Technology, Trench Rossi Watanabe). During this session, Francisco Negrão (International Trade, TRW), Joyce Smith (International Trade, Baker McKenzie San Francisco), Lothar Determann (Technology, Baker McKenzie Palo Alto), and Ciro Meza (Litigation, Baker McKenzie Colombia) examined how global tensions and government policies are reshaping Latin America’s digital landscape. The panelists emphasized the need for companies to stay alert to regulatory changes and adopt strategies that balance innovation with legal security.
Next, Flavia Rebello (IPTech, TRW) led the debate “The Future of Artificial Intelligence: What Companies Must Do.” In this session, Elias Abdala (Assistant General Counsel, Microsoft), Letícia Ribeiro (Labor & Employment, TRW), and Guillermo Cervio (Technology, Baker McKenzie Argentina) agreed that organizations need to implement robust ethical frameworks and governance processes for responsibly developing AI solutions. Abdala highlighted that early adoption of such practices not only minimizes legal risks but also strengthens investor and consumer confidence.
In the afternoon, Carolina Pardo (Investigations & Technology, Baker McKenzie Colombia) chaired the session “Navigating Data Privacy, Cybersecurity, and Antitrust Compliance in Latin America.” Fernanda Mosqueira (Head of Compliance & Corporate, Accenture Brazil), Flavia Amaral (IPTech, TRW), Paulo Casagrande (Antitrust, TRW), and Diego Ferrada (Technology, Baker McKenzie Chile) shared practical case studies and best practices for implementing data protection policies in a context where most Latin American economies are still in the early stages of digital regulation. Mosqueira stressed that companies must design comprehensive programs—including periodic audits, internal training, and clear incident response protocols—to effectively respond to security breaches.
The LA Tech Summit concluded with the panel “Challenges and Trends in the Technology and Entertainment Industry: Impact of Courts and Regulations,” once again moderated by Marcela Trigo. This final session featured Renata Amaral (Consumer Law, TRW) and Paulina Bojalil (Technology, Baker McKenzie Mexico). Both experts discussed the growing influence of regulatory disputes in the digital entertainment sector and explained how recent court decisions in the region have redefined the way streaming platforms, video game publishers, and other content providers interact with users and advertisers.
Throughout the day, attendees explored cutting-edge solutions, exchanged experiences, and strengthened professional networks that will support new digital transformation projects within their organizations. With this second edition of the LA Tech Summit, Baker McKenzie and Trench Rossi Watanabe reaffirm their commitment to creating technical and legal dialogue spaces that drive the growth of the technology industry in Latin America.
