Influence isn’t what it used to be, and that’s a good thing. In 2025, the most powerful voices online aren’t just posting pretty pictures or viral dances. They’re building movements, shaping conversations, and turning communities into catalysts for change. Whether they’re sharing their lives with honesty or launching global brands, today’s top influencers are creators with purpose, and people worth paying attention to.
They come from different corners of the world, and each one is doing things their own way. What they all share is a deep connection with their audiences, and a talent for turning everyday moments into something bigger. These are the people who make you stop scrolling, and maybe even see things differently.
What sets them apart isn’t just creativity: it’s connection. These are the voices people trust, the ones who bring something real to the digital world. They know how to stay relevant without losing their authenticity, and they’ve built communities that go far beyond likes and views. In a time when everyone’s online, they’ve figured out how to truly stand out.
Camila Coelho
Camila Coelho is a Brazilian-American fashion and beauty influencer renowned for her impeccable style and entrepreneurial ventures. Born in Virginópolis, Minas Gerais, Brazil, Camila moved to the United States during her teenage years, settling in Boston, Massachusetts. Her passion for beauty led her to work at the Dior makeup counter in her local Macy’s, where she honed her skills as a makeup artist. In 2010, she launched her YouTube channel, initially sharing makeup tutorials in Portuguese to connect with her roots and cater to the Brazilian community.
Camila’s authentic approach and expertise quickly garnered a substantial following, prompting her to create content in English as well. Her bilingual content allowed her to reach a broader audience, and she soon became a prominent figure in the beauty and fashion spheres. Recognizing the potential of digital platforms, she expanded her presence to Instagram, where her fashion-forward posts and beauty tips attracted millions of followers.
Beyond content creation, Camila has successfully ventured into entrepreneurship. She launched the Camila Coelho Collection, a fashion line that reflects her personal style and is available through the e-retailer Revolve. Additionally, she introduced Elaluz, a beauty brand that emphasizes clean and sustainable products, retailing directly to consumers and through major retailers like Ulta Beauty. These ventures have been met with commercial success, with combined revenues surpassing $10 million in 2021.
Camila’s influence has been recognized by various publications and organizations. She was named one of Forbes’ Top 30 Content Creators in 2022 and featured in Bloomberg Línea’s list of the “100 Most Influential Latinos.” Her advocacy work includes serving on the board of the Epilepsy Foundation, where she raises awareness about the condition, drawing from her personal experiences.
Balancing her roles as an influencer, entrepreneur, and advocate, Camila Coelho continues to inspire many with her dedication to authenticity, style, and social responsibility. Her journey from a makeup counter employee to a global fashion icon exemplifies the power of passion and perseverance.
Ninoska Vazquez
Ninoska Vásquez is a Venezuelan model, influencer, and entrepreneur recognized internationally for her beauty, charisma, and commitment to personal growth. Born in Barquisimeto, Venezuela, she rose to prominence in the world of pageantry and fashion by winning the title of Miss Earth Venezuela 2017. Her participation in the international Miss Earth competition brought her global exposure, helping her build a platform that blends glamour with purpose. With a striking presence and a rooted passion for empowering women, Ninoska has become a reference in the Latin American fashion and lifestyle space.
Her modeling career has taken her to some of the most prestigious fashion capitals in the world. She has graced the covers and editorials of renowned fashion magazines such as Maxim, Hola!, L’Officiel, and Marie Claire, showcasing not only her beauty but her versatility and professionalism in front of the camera. As a brand ambassador and content creator, she has worked with international luxury brands in fashion, beauty, and wellness, cementing her reputation as one of the most influential Latina figures on social media.
Beyond modeling, Ninoska is known for her dedication to personal development and self-care. She is a vocal advocate for holistic wellness, sharing insights with her followers on fitness, mental health, and confidence-building. Her message is one of self-love, resilience, and continuous evolution, values that resonate with her global audience. Through her platforms, she inspires millions to embrace authenticity and aspire to their highest potential, both physically and emotionally.
Ninoska is also an emerging entrepreneur. She is actively working on developing projects in the fashion and beauty industry, including her own brand initiatives that aim to reflect her personal values and aesthetics. With a sharp eye for business and a creative spirit, she is expanding her presence beyond modeling into roles that allow her to lead and innovate in her own right.
As her career evolves, Ninoska continues to represent modern Latina excellence on a global stage. She blends beauty, intelligence, and a commitment to positive influence in everything she does. Whether on a runway, in a boardroom, or through her social media, she embodies the idea that true success comes from within.
Salice Rose
Salice Rose is an American social media personality known for her comedic videos and candid storytelling. Born on November 20, 1994, in Lancaster, California, she is of Peruvian descent, which she often highlights in her content. Salice first gained prominence on Instagram, where her humorous videos and relatable anecdotes quickly amassed a large following. Her content often delves into personal experiences, relationships, and everyday situations, resonating with a diverse audience.
Beyond Instagram, Salice expanded her reach to platforms like YouTube and TikTok, where she continued to share vlogs, challenges, and motivational content. Her YouTube channel boasts millions of subscribers, with videos that range from lighthearted pranks to discussions about mental health and self-love. Salice’s openness about her struggles and triumphs has endeared her to fans who appreciate her authenticity.
In addition to her online presence, Salice has ventured into music, releasing singles that showcase her versatility as an entertainer. Her music often reflects her personal journey and experiences, further connecting her with her audience. Salice’s ability to seamlessly blend humor, music, and motivational content has solidified her status as a multifaceted influencer.
Salice’s influence extends beyond entertainment; she actively engages in philanthropic efforts, using her platform to raise awareness for various causes. Her commitment to giving back to the community and supporting her fans has garnered respect and admiration. Salice’s journey from a social media enthusiast to a renowned influencer exemplifies the power of authenticity and relatability in the digital age.
As she continues to evolve her brand, Salice remains dedicated to creating content that entertains, inspires, and uplifts her audience. Her unwavering commitment to authenticity and her ability to connect with fans on a personal level ensure her continued success in the ever-changing landscape of social media.
Luisa Fernanda W
Luisa Fernanda Cataño Ríos, known as Luisa Fernanda W, is a Colombian actress, singer, and social media influencer. Born on July 16, 1993, in Medellín, Colombia, Luisa’s rise to fame began in 2013 when she started sharing creative content on Instagram. Her engaging personality and fashion-forward posts quickly attracted a substantial following, establishing her as one of Colombia’s top influencers.
Luisa’s content spans various genres, including fashion, beauty, lifestyle, and comedy. Her versatility has allowed her to connect with a diverse audience, and she often collaborates with brands and other influencers to create engaging content. Beyond social media, Luisa has pursued a career in music, releasing singles that showcase her vocal talent and passion for the arts.
In addition to her online and musical endeavors, Luisa has ventured into entrepreneurship. She co-founded El Rancho MX, a restaurant that blends traditional Mexican cuisine with modern culinary techniques. Her business acumen and ability to diversify her career have contributed to her sustained success in the entertainment industry.
Luisa’s influence extends to philanthropy, as she actively participates in initiatives aimed at supporting underprivileged communities in Colombia. Her commitment to giving back and using her platform for positive change has garnered respect from fans and peers alike. Luisa’s multifaceted career and dedication to her craft exemplify the potential of social media influencers to transcend digital platforms and make a tangible impact in the real world
As she continues to evolve as an artist and entrepreneur, Luisa remains focused on creating content that resonates with her audience and reflects her authentic self. Her journey serves as an inspiration to aspiring influencers and entrepreneurs, demonstrating the power of passion, creativity, and resilience.
Priscila Escoto
Priscila Escoto is a leading influencer in the world of fashion, beauty, and lifestyle, recognized for her authenticity and deep connection with her audience. Unlike many creators who focus solely on aesthetics, Priscila’s content is a real, unfiltered reflection of her daily life. She interacts with her followers in a meaningful way, sharing personal experiences, challenges, and victories, making her community feel seen and heard beyond the often-superficial nature of social media.
One of the biggest challenges she has faced in her career is overcoming self-doubt and ignoring negative opinions. Believing in herself and staying committed to her dreams, despite criticism, has been the driving force behind her success. Priscila understands that building a brand in the digital world requires resilience, transparency, and staying true to one’s essence, values she consistently upholds in her work.
What fuels her passion for content creation is the energy and support from her followers. The messages she receives daily, filled with encouragement and excitement, inspire her to keep innovating and delivering content that resonates with her audience. She firmly believes that a genuine and organic connection is the foundation of an engaged and loyal community.
This year, Priscila envisions a year of growth and expansion, collaborating with more international brands while continuing to work with national ones. Beyond fashion and beauty, she has also ventured into music, a lifelong passion that she began pursuing professionally last year.
Excited to reveal another side of herself to her audience, she is set to release new music and collaborations that further showcase her creativity and versatility.
At the core of Priscila’s mission is empowerment. Through her content, she aims to inspire her followers to embrace their unique identity, build confidence, and develop self-love. For her, fashion and beauty are more than just aesthetics: they are tools for self-expression and personal empowerment.
Mariand Castrejón Castañeda (Yuya)
Mariand Castrejón Castañeda, popularly known as Yuya, is a Mexican beauty vlogger and entrepreneur. Born on March 13, 1993, in Cuernavaca, Morelos, Mexico, Yuya began her YouTube channel in 2009, focusing on makeup tutorials and beauty tips. Her approachable demeanor and expert advice quickly garnered a massive following, making her one of the most subscribed female YouTubers globally.
Yuya’s influence in the beauty community led her to launch her own line of cosmetics, which includes a range of products from lipsticks to eyeshadows. Her brand emphasizes cruelty-free and high-quality ingredients, reflecting her commitment to ethical beauty standards. Yuya’s entrepreneurial ventures have been met with commercial success, further solidifying her status as a leading figure in the beauty industry.
Beyond her business endeavors, Yuya has authored books that delve into beauty, lifestyle, and personal development. Her publications offer readers insights into her philosophy on self-care and empowerment, resonating with fans who admire her holistic approach to beauty and well-being. Yuya’s ability to connect with her audience through multiple mediums showcases her versatility as a content creator.
Yuya’s dedication to philanthropy is evident through her involvement in various charitable initiatives. She uses her platform to raise awareness for social causes and supports organizations that focus on education and women’s rights. Her commitment to making a positive impact extends beyond the digital realm, highlighting her role as a socially responsible influencer.
As she continues to innovate and expand her brand, Yuya remains a beloved figure in the beauty community. Her journey from a young YouTuber to a successful entrepreneur and philanthropist serves as an inspiration to many, exemplifying the power of passion and perseverance in achieving one’s dreams.
Michelle Lewin
Michelle Lewin is a Venezuelan fitness model and social media influencer renowned for her dedication to health and wellness. Born on February 25, 1986, in Maracay, Venezuela, Michelle’s journey into the fitness world began in her early twenties. She initially worked in the modeling industry but soon discovered a deep passion for bodybuilding and healthy living. Her transformation into a fitness icon began when she transitioned from fashion runways to gym routines, documenting her progress on social media.
As her physique evolved, so did her online presence. Michelle began posting fitness tips, workout videos, and motivational content on Instagram and YouTube, where she quickly gained a massive following. With over 15 million followers on Instagram alone, she became a go-to figure for people seeking inspiration in fitness and nutrition. Her relatable personality and transparent journey resonated deeply with fans around the world, especially Latin American and U.S. audiences.
Michelle took her success further by launching her own fitness brand, which includes supplements, apparel, and a mobile app offering personalized workout plans. The “Michelle Lewin Fitplan” app provides subscribers with access to her routines and lifestyle tips, positioning her as a key player in the fitness tech space. She also released a line of home fitness equipment designed for accessibility and functionality.
In addition to her business ventures, Michelle has graced the covers of top fitness magazines such as Muscle & Fitness Hers, Iron Man, and Oxygen, solidifying her credibility as a fitness professional. She regularly appears at international fitness expos, where she engages with fans and promotes healthy living. Her presence has helped reshape the way women in Latin America view strength training and body image.
Despite facing personal hardships—including the loss of her mother and her husband’s health scare—Michelle continues to be an advocate for resilience, self-care, and physical wellness. She uses her platform to discuss mental health and the importance of balance in fitness. Today, she remains one of the most influential fitness icons globally, inspiring millions to live a healthier, more empowered life.
Aimee Song
Aimee Song is a Korean-American fashion and interior design influencer who pioneered the lifestyle blogging movement. Based in Los Angeles, she launched her blog Song of Style in 2008 while studying interior architecture. Initially focused on design and decor, the blog gradually shifted to fashion content, showcasing Aimee’s effortlessly chic and California-cool aesthetic.
Her refined style, combined with her down-to-earth storytelling, attracted a loyal following and eventually led to collaborations with brands like Levi’s, Laura Mercier, and Chloé. She was one of the first influencers to be invited to high fashion shows and events, paving the way for bloggers to be recognized in the luxury fashion world. Her presence at Paris and New York Fashion Weeks is now a regular staple.
Aimee has published two books: Capture Your Style and World of Style, both of which became bestsellers and offered fans insight into how to build a personal brand and aesthetic on social media. She has also launched a successful fashion line under the Song of Style name in collaboration with Revolve, featuring minimalist yet impactful pieces that reflect her signature style.
What sets Aimee apart is her transparency about mental health and her advocacy for racial equality, especially during the rise of anti-Asian hate crimes in the U.S. She uses her voice to elevate Asian representation in the fashion and media industries and supports charitable causes close to her heritage.
Today, Aimee continues to influence the fashion and lifestyle space, balancing digital creativity with social impact. Her ability to remain authentic and forward-thinking has kept her at the forefront of the influencer world for more than a decade.
Dulce Candy Ruiz
Dulce Candy is a Mexican-American beauty and lifestyle influencer known for her inspirational journey from U.S. Army veteran to YouTube star. Born in Zacapu, Michoacán, Mexico, she immigrated to the United States as a child. After serving in the U.S. military, she started creating beauty tutorials on YouTube in 2008, bringing an honest and relatable voice to the beauty community.
Her bilingual approach helped her stand out, as she connected with both English and Spanish-speaking audiences. Dulce quickly grew a following by sharing makeup looks, fashion hauls, and life updates. She has collaborated with brands such as L’Oréal, Olay, and Macy’s, and she’s been featured in publications like People en Español and Cosmopolitan.
Dulce’s story of resilience and self-made success inspired her to write a memoir titled The Sweet Life, where she shares her experiences as an immigrant, soldier, and entrepreneur. She often speaks at events about empowerment and finding your voice, especially for young Latinas.
In addition to her content, Dulce has developed her own lifestyle brand, which includes home decor and wellness products. She’s also known for her philanthropic work, including raising funds for education programs and immigrant support organizations.
Today, Dulce Candy continues to be a positive force in the influencer world. Her commitment to authenticity, community, and representation has made her a role model for many aspiring content creators across the Americas.
Marianna Hewitt
Marianna Hewitt is a beauty influencer and entrepreneur best known as the co-founder of the skincare brand Summer Fridays. Born and raised in Los Angeles, Marianna started her career as a TV host before transitioning into beauty blogging and YouTube in the early 2010s. Her knowledge of skincare and luxury beauty, paired with her visual storytelling, helped her build a strong online presence.
Her sleek, minimalist aesthetic resonated with followers, and she became known for sharing product reviews, beauty routines, and travel content. With hundreds of thousands of loyal fans across platforms, Marianna became a trusted voice in the beauty world. Her blog and Instagram set the tone for what would later evolve into influencer-driven branding.
In 2018, Marianna co-founded Summer Fridays with fellow influencer Lauren Ireland. Their debut product, the Jet Lag Mask, went viral and sold out multiple times at Sephora, catapulting the brand into mainstream beauty. Summer Fridays has since expanded to include cleansers, serums, and lip balms—all praised for their performance and clean ingredient lists.
Marianna’s entrepreneurial success and content strategy have been featured in Forbes, WWD, and Allure. She hosts the podcast Life With Marianna, where she interviews industry leaders about business, branding, and wellness, further cementing her influence beyond social media.
Balancing content creation and business leadership, Marianna Hewitt represents the new wave of influencer-CEOs. Her career is a masterclass in turning digital credibility into a lasting, purpose-driven brand.
