Some women don’t just build businesses, they change the rules of the game. In 2025, a new wave of entrepreneurs is leading with heart, purpose, and determination. They’re not only launching companies and scaling innovations: they’re creating movements, opening doors, and showing the world what’s possible when women take the lead.
These founders come from different backgrounds and industries, but they share something powerful: a vision for a better, bolder future. Whether they’re reimagining beauty, reshaping tech, or fighting for equity, their work is leaving a lasting impact and inspiring countless others to rise with them.
In a world hungry for change, these are the women making it happen. They’re building with intention, lifting others as they climb, and proving that success is most meaningful when it empowers more than just one.
Here are ten extraordinary women entrepreneurs to follow this year—and far beyond.
Whitney Wolfe Herd
Whitney Wolfe Herd is a trailblazing entrepreneur best known as the founder and CEO of Bumble, the dating app where women make the first move. A former co-founder of Tinder, Wolfe Herd launched Bumble in 2014 with a mission to create a safer, more empowering platform for women in online dating. Her vision quickly expanded into friendships and professional networking, turning Bumble into a multifaceted social platform.
In 2021, she made history as the youngest female CEO to take a company public in the U.S., cementing her status as a tech pioneer and role model for female founders. Under her leadership, Bumble has grown to over 100 million users across 150+ countries, and her emphasis on women-first values continues to reshape how people connect online.
Beyond business, Whitney is a vocal advocate for gender equality, workplace diversity, and mental health awareness. She has been named to Forbes’ “30 Under 30” and TIME’s 100 Most Influential People. Her entrepreneurial journey is a case study in turning personal challenges into powerful movements.
Wolfe Herd is doubling down on global expansion and integrating AI into the Bumble experience. Her fearless approach and commitment to putting women in control of their relationships—both personal and professional—make her one of the top women to watch this year.
Jessica Alba
Jessica Alba is much more than a Hollywood star—she’s a visionary entrepreneur and founder of The Honest Company, a wellness brand rooted in clean, sustainable products for families. Launched in 2012, the company was born out of Alba’s frustration with the lack of transparency in baby and home care products. What started as a mission to protect her own children grew into a multimillion-dollar brand trusted by millions.
The Honest Company offers a wide range of products, including diapers, personal care, and cleaning supplies, all designed with health-conscious, eco-friendly consumers in mind. The brand went public in 2021, marking a major milestone in Alba’s transition from celebrity to serious businesswoman.
Alba has been praised for her hands-on leadership style and commitment to social responsibility. She’s also used her platform to champion diversity in the boardroom, pay equity, and female entrepreneurship. Her ability to balance motherhood, acting, and business ownership is both impressive and inspiring.
This year, Jessica continues to innovate, with new product lines and sustainability initiatives on the horizon. Her success shows that when purpose and profit align, the results can be truly game-changing.
Fernanda Arriaga
Fernanda Arriaga is the founder and CEO of Good Look, a global digital platform that connects users with top-tier professional makeup artists for at-home beauty services. With a presence in the United States, Mexico, Colombia, and Spain, Good Look is revolutionizing the beauty industry by bringing high-quality, on-demand beauty directly to your door.
The idea for Good Look was born over a decade ago in Mexico City, where navigating appointments at traditional salons often proved to be a challenge. Realizing the convenience and luxury of receiving services at home, Fernanda began booking her own trusted makeup artist for everything from hairstyling to manicures. What started as a personal solution quickly evolved into a business idea that captivated investors, and the journey of Good Look officially began.
Operating within the beauty and tech industries, Good Look stands out through its commitment to quality, seamless global booking technology, and a customer-centric approach. But what truly sets it apart is its dual dedication: to clients seeking effortless beauty solutions and to the talented artists whose careers flourish through the platform.
For Fernanda, one of the greatest challenges has been balancing consistency in service excellence while also providing genuine care for her network of makeup artists, whom she sees not only as collaborators but as clients themselves. Personally, juggling entrepreneurship with motherhood and family life has pushed her to continuously seek harmony in all areas of her life.
Up to date, Fernanda envisions Good Look as more than a service: it’s a lifestyle that blends convenience, beauty, and well-being. It also provides meaningful employment opportunities for beauty professionals across borders, a source of pride that fuels her vision.
This year, she has ambitious goals: expanding Good Look’s international presence, increasing participation in major global events, and launching new initiatives that give back to underserved communities. For her, growth and impact must go hand in hand.
Her message to aspiring entrepreneurs is rooted in clarity and resilience: define your vision, believe in it fiercely, and never fear failure—it’s a powerful teacher. “Believe in yourself—when you truly do, things start to happen,” she says. “Success should be celebrated, but staying grounded and purpose-driven is the key to building something meaningful and lasting.”
Katrina Lake
Katrina Lake is the founder and former CEO of Stitch Fix, a revolutionary online personal styling service that changed the way people shop for clothes. Founded in 2011, Stitch Fix uses data science and human stylists to deliver personalized fashion to customers’ doors. Lake took the company public in 2017, becoming the youngest woman at the time to lead an IPO.
Her background in economics and an MBA from Harvard Business School equipped her with the skills to marry tech with retail in a groundbreaking way. Stitch Fix was one of the first e-commerce platforms to integrate machine learning into customer service, setting a new standard for personalized shopping.
Lake’s leadership has consistently focused on transparency, inclusivity, and customer empowerment. She’s also been a vocal supporter of women in tech and leadership, often advocating for parental leave, boardroom diversity, and equitable pay.
In 2025, although she’s stepped back from day-to-day operations, Katrina remains an influential board member and investor. She’s currently mentoring a new generation of female tech founders and continues to shape the future of fashion and technology.
Lucía Ugarte
Lucía Ugarte is the founder of Chicas Guapas TV, a multimedia platform that began as a dream and grew into a global movement. With a clear mission to empower women through powerful storytelling, Lucía created the very space she once longed for, a platform that uplifts, connects, and inspires.
A multifaceted artist, actress, singer, and dancer, she initially pursued a transmedia telenovela project, only to face countless rejections. But resilience paid off: she later launched a weekly streaming TV show, which has since evolved into the first international multiplatform network dedicated to Hispanic women. Today, Chicas Guapas TV airs across the U.S. and Latin America, and in early 2025, the team launched a 24/7 FAST channel in collaboration with OTTera from Content Americas, featuring live content created by and for women.
Operating at the intersection of entertainment, lifestyle, and social impact, Chicas Guapas stands apart for its soulful content, elevated aesthetics, and transformative storytelling. Its presence at top entertainment events and fashion weeks across the Americas underscores its growing influence.
Lucía’s greatest challenge? Daring to start, and to keep going. In an industry dominated by men and saturated with doubt, she redefined the rules with determination, work ethic, and the support of a fierce community of women. Her philosophy: success is inevitable when you work with purpose.
Now, she’s writing the second volume of her book Yo, Jefa, titled How to Go from Entrepreneur to CEO, reflecting on the tools needed to scale from passion project to powerhouse business.
Her ultimate goal is to show every woman that success is possible, and contagious. When one woman rises, we all rise. “A true boss lifts others up,” Lucía says. “If my story inspires someone to take their first step, then my mission is complete.”
Sophia Amoruso
Sophia Amoruso’s entrepreneurial journey has been anything but conventional—and that’s exactly what makes her story so compelling. She first rose to fame as the founder of Nasty Gal, a vintage clothing shop turned multimillion-dollar fashion brand. Although Nasty Gal eventually filed for bankruptcy, Amoruso’s bold, unapologetic style left a lasting imprint on the fashion industry.
She pivoted by founding Girlboss, a media platform dedicated to empowering millennial women through content, community, and conferences. The term “Girlboss” itself became a cultural phenomenon, capturing a new era of ambitious, independent female leaders. Her bestselling memoir, #GIRLBOSS, was even adapted into a Netflix series.
Through Girlboss, Amoruso created a space for women to share their professional stories, network, and develop entrepreneurial skills. Despite stepping down from the company, her influence in the world of female entrepreneurship continues to grow through her mentorship and investments.
In 2025, Sophia is building a new venture capital fund focused on funding underrepresented founders. Her resilience, self-reinvention, and commitment to uplifting other women make her a powerful figure to follow in the coming year.
Daniela Beracasa
Daniela Beracasa is a successful women entrepreneur and the founder of Miss D Concept Store, a luxury fashion and lifestyle brand that has transformed the shopping experience for the modern Venezuelan woman. Her journey began in 2008 with a deep passion for fashion and a determination to bring globally coveted brands to her community. She started by introducing high-end swimwear labels like Agua Bendita to Caracas, and by 2010, she had opened her first store, Beranela, followed shortly by a second location. However, it was in 2017 that her concept truly evolved with the creation of Miss D Showroom, a carefully curated space that set the foundation for what would become Miss D Concept Store. By 2021, her flagship store at La Cuadra Gastronómica had cemented the brand’s presence, and in 2024, she celebrated a major milestone with the grand opening of Miss D’s second location in La Grand Plaz, one of the most prestigious shopping destinations in the city.
What makes Miss D Concept Store unique is Daniela’s meticulous approach to curation, exclusivity, and personal connection. She has carefully handpicked over 40 international brands, many of which are exclusive to Miss D in Caracas, offering her clients access to high-end fashion that would otherwise be out of reach. But beyond luxury, Daniela has also built her own fashion line, Miss D, designed to bring timeless elegance and effortless style to a wider audience. Her attention to detail extends beyond product selection, she is personally involved in styling, customer experience, and even the store’s digital presence, ensuring a seamless and intimate shopping experience both in-store and online.
Despite the challenges of entrepreneurship, Daniela has navigated her path with resilience, adaptability, and a huge passion for growth. Balancing business expansion with her role as a mother of three has required constant reinvention, from overcoming supply chain challenges to embracing the digital shift in retail. She believes that every obstacle is an opportunity for innovation and that true success comes from a combination of vision, persistence, and community. Through Miss D Concept Store, she not only elevates fashion but also inspires and uplifts women, proving that confidence is transformative. Her commitment to impact extends beyond business, she actively supports educational and social initiatives in Venezuela, sponsoring children’s education and contributing to local foundations.
Payal Kadakia
Payal Kadakia is the founder of ClassPass, a fitness and wellness subscription service that revolutionized the way people access workouts. As a lifelong dancer and MIT graduate, Kadakia wanted to solve the problem of inconsistent fitness routines—and in doing so, she built one of the most popular wellness platforms in the world.
Since its launch in 2013, ClassPass has expanded to over 2,500 cities across 30+ countries and has facilitated over 100 million reservations. In 2021, it was acquired by Mindbody, a major milestone that cemented its legacy in the wellness tech industry.
Kadakia’s journey has been driven by her dual passions for fitness and culture. She also founded the Sa Dance Company to celebrate South Asian performing arts. As a first-generation Indian-American, she frequently speaks about identity, representation, and building inclusive companies.
Looking ahead, Payal continues to empower the next generation of entrepreneurs through public speaking and her 2022 book LifePass. With new ventures in wellness, tech, and empowerment on the horizon, she remains a dynamic voice in the world of innovation.
Reshma Saujani
Reshma Saujani is a changemaker in every sense of the word. As the founder of Girls Who Code, she has helped close the gender gap in tech by teaching millions of young women computer science. A former lawyer and political candidate, Saujani has dedicated her life to creating opportunity through education and policy.
In 2022, she founded Moms First (formerly the Marshall Plan for Moms), a national movement advocating for paid leave, affordable childcare, and economic support for working mothers. The initiative has reshaped the conversation around caregiving and women in the workforce.
Saujani is also a bestselling author and an in-demand speaker. Her TED Talk, Teach Girls Bravery, Not Perfection, has inspired millions, and her books—including Brave, Not Perfect and Pay Up—offer blueprints for bold living and systemic change.
In 2025, Reshma is pushing new legislation, expanding Moms First partnerships, and preparing her next book. Her fearless advocacy and visionary leadership continue to transform workplaces and empower families across America.
Alli Webb
Alli Webb started her career as a hairstylist with a simple idea: women deserve a better blowout experience. In 2010, she founded Drybar, a salon concept focused exclusively on blowouts, which quickly exploded into a nationwide phenomenon. With its signature aesthetic and customer-first philosophy, Drybar redefined the beauty service experience.
What started as one location in Los Angeles has grown into a major brand with products, tools, and over 150 salons across the U.S. Webb’s focus on quality, simplicity, and brand consistency helped Drybar stand out in a crowded market.
After exiting Drybar, Webb launched Becket + Quill, a modern jewelry brand, and co-founded Squeeze, a massage concept aiming to deliver the same elevated experience that made Drybar a success. Her passion for wellness, design, and customer care continues to drive her entrepreneurial ventures.
As 2025 unfolds, Alli is expanding her wellness brands and mentoring new founders through angel investments. Her story is one of creativity, grit, and the power of turning everyday problems into multimillion-dollar solutions.
